Insights
Our thinking on enterprise architecture, AI and sustainable technology.
Articles
Artificial intelligence is not artificial wisdom
Revisiting the Data, Information, Knowledge and Wisdom flow in light of AI transformation
November 2026 AI SleepwalkingThe AI Efficiency Fallacy
AI is sold as an efficiency play. But the tech is brute-forced and expensive, the language we use about it is misleading, and the human oversight we rely on to make it safe is the thing automation erodes
October 2026 Ecosystem Architecture 2.0Designing Freedom in the Age of Autonomy
Why Stafford Beer's 1973 cybernetics lectures hold some of the keys to governing AI, architecting ecosystems and building systems that serve human flourishing.
October 2026 Dynamic ArchitectureA Reference Architecture for Consequential AI
A pragmatic, opinionated reference architecture for deploying generative and agentic AI where there are serious consequences from getting it wrong.
October 2026 Dynamic ArchitectureDynamic Architecture: The Governed Response to Vibed Code and Agent Proliferation
Vibe coding and agentic AI are creating a Cambrian explosion of point solutions. Dynamic Architecture is the governed, ecosystem-aware response.
October 2026 AI SleepwalkingWhy More AI Might Ultimately Equal More People
Adopting AI aggressively may need more people, not fewer, or enshittification becomes a serious risk.
October 2026 Ecosystem Architecture 2.0Cybernetics: A Quick Reference for Architects
Translating Stafford Beer's 1973 systems thinking into 2026+ architectural practice: terms, laws and diagnostic questions.
October 2026 SustainabilityDIST workshop at Green IO London 2026
Notes from Green IO London 2026, where I ran a workshop on DIST, the Digital Impacts Schema and Taxonomy.
September 2026 Company newsWhy I set up Cronk Advisory
After years as an intrapreneur, I have started my own business, with the core mission: to align technology with holistic sustainability.
April 2026Talks
Oliver's recent talks, panels and events. Those before March 2026 predate Cronk Advisory.
Keynote · October 2026
The AI Efficiency Fallacy
11th Annual Business Architecture Summit (Business Architecture Forum), Best Buy Headquarters, Richfield, Minnesota, USA
More on cronky.net ↗
Documentary · October 2026
The Perfect Storm: The UK Infrastructure Story
The Perfect Storm, a Dark Matter film
Watch the recording ↗
Chair · October 2026
Harnessing AI and Digital Tools to Transform Infrastructure Delivery
Sustainability Delivery Summit London 2026, London, UK
More on cronky.net ↗
Workshop · September 2026
DIST: Digital Impacts Schema and Taxonomy Workshop
Green IO London 2026, London, UK
More on cronky.net ↗
Talk · September 2026
Shifting to Regenerative Architecture: An Introduction for Business and Enterprise Architects
Business Architecture Forum (BAF) webinar, Online
More on cronky.net ↗
Panel · September 2026
Architecting Intelligence: AI Readiness vs Human Readiness
Chief Architect Network on Sofa Summits, Online
Watch the recording ↗Writing elsewhere
Articles Oliver has published in other outlets.
- The Specification Renaissance: Skills and Mindset for Spec-Driven Development ↗ Scott Logic · December 2025
- Beyond Compliance: How Sustainable Technology Creates Value ↗ Scott Logic · October 2025
- Legacy Systems: Beyond the Modernisation Hype ↗ Scott Logic · July 2025
- Avoiding a Future AI Architecture Crisis: What the 2025 Numbers Mean for Enterprise AI Strategy ↗ Architecture & Governance · July 2025
- Navigating Enterprise AI Architecture ↗ Scott Logic · June 2025
- Are We Sleepwalking into AI-Driven Societal Challenges? ↗ Scott Logic · May 2025
Podcasts
Architect Tomorrow and guest appearances.
Podcast guest · September 2026
Episode 22: AI, The Honest Conversation
Whatever Next? Unplugged
Listen ↗
Podcast host · July 2026
The Recarbonisation of the Internet with Chris Adams
Architect Tomorrow
Listen ↗
Podcast host · April 2026
Governance Is Your Innovation Engine (If You're Doing It Right) with Grant Ecker
Architect Tomorrow
Listen ↗
Podcast host · February 2026
Green IO London 2025 Conference Interviews and Highlights
Architect Tomorrow
Listen ↗
Podcast cast · January 2026
Episode 84: The One About Business Architecture: Where Do We Go?
Consultants Saying Things
Listen ↗ Podcast co-host · December 2025Will sustainable AI ever be a reality?
Beyond the Hype
Listen ↗Let's Talk!
If you are figuring out whether fractional CTO support, an architecture review, or a sustainability assessment makes sense for your organisation, let's chat!
Based in Newbury, Berkshire · Working across the UK and internationally